In fairness, I actually like their marketing strategy though. I'm a frequent Jango user (where I first heard about it, despite spending lots of time on crypto for the last few years) and just tried their Solitaire Racer Facebook game. It's things like that where the average person who knows nothing about crypto but has maybe heard of Bitcoin will start to connect the dots in their head and realize that Bitcoin might be useful for something.

They're making it extremely easy to use. "Do you like this song? Press this button to tip them with crypto." It doesn't get any simpler. "Do you like this game? Play more and earn this NeuCoin thingy" Suddenly people who had no interest in Bitcoin will see it as their way of cashing out their new found crypto token. As Bitcoin gains legitimacy it gets even easier to make the connection between loyalty token (NeuCoin) and real world goods and that's how value gets created.