I am closing this topic (at least until there is something other than a vaporcoin to talk about).
More vapor, but I think this is a reasonably good start for a Mission Statement:
Mission Statement
We will decentralize digital age distribution, sharing, collaboration, work, marketing, and monetization in the social networking model. In contrast to other naive attempts (e.g. Diaspora), this will be executed in a profitable paradigm that enables a serious, profitably funded disruption of the large behemoths which are exerting too much deleterious control over the internet and our privacy.
Digital age distribution, sharing, collaboration, work, marketing, and monetization in the social networking model, are profoundly reshaping civilization.
Scaling the internet to billions did not happen by accident. It was baked into the End-to-end principle on which the core internet protocols adhere. The End-to-end engineering principle dictates that the intermediaries of the system are fungible with each other so that all control rests with the end users and user applications. Imagine the harm that could be done if there were choke points on the internet controlled by vested interests, which could block competitors. Decentralized, permissionless protocols are necessary for scaling, so vested interests cant obstruct the competitive innovation and network effects which drive scaling to all potential diversity and reach.
Although the low level internet protocols are decentralized with the End-to-end principle, million and billion user centralized websites are dominating the percentage of internet use. For example, 71% of netizens are on Facebook for 42% of the 28% of their time online spent on social networking[1]. The centralized behemoths are in control of the users data, privacy, and choices. The users do not have the control to choose other competitive innovation within the existing economies-of-scale and history of the system to which they are by the millions collectively invested. Investors may love this vendor lock-in moat around the users but they myopically choose lower return-on-investment due to slower scaling than if they had invested with the myriad of faster scaling diversified entities enabled by a decentralized paradigm. A forgotten truth is that selfishness drives failure.
...to be continued...[1] 71%:
http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/ 20 minutes Facebook daily:
https://zephoria.com/top-15-valuable-facebook-statistics/ 20 hours weekly online:
http://media.ofcom.org.uk/news/2015/time-spent-online-doubles-in-a-decade/ 28%:
http://www.adweek.com/socialtimes/time-spent-online/613474