Factom employees appear to have been trying to talk down the price of Factoids for quite some time now.  I've finally listened and sold most of my holdings.

From what I ascertain, a Factoid isn't meant to be worth $100.00.  It is meant to be a lot like Tether and fluctuate mildly around a certain price.  I believe that price is $1.00 per Factoid which is why Factom employees have been talking down the price.  They don't want anyone to get burnt too bad as milestones are reached.