They were campaining for weeks, announcing contests, facebook giveaways, all that shit. That got people fooled. Actually right before they stopped paying I had discussion with chat's support that kept reassuring us they are working on it, and even got annoyed at someone suggesting they might be scam. Why do all that if you plan to disappear after a day? I think something went wrong and their lost all funds or something along those lines. Maybe they were planning to do this anyway, but not this soon.