It isn't an investment decision, it is a participation one. You could choose not to participate and your existing holdings of BITS will still benefit from the resultant reduction in total number of coins following the burn process.

I have explained that the app is being developed by my company and, as an experimental project which may or may not be released as a final product, it is and will be subject to the usual levels of commercial sensitivity and confidentiality.

This isn't a crowd-sale, it isn't a funding exercise, it is merely a way for the new coin to be fairly distributed and create a sufficient level of vested interest that those who participate will be motivated to run staking wallets and be willing to co-operate with any updates, amendments or modifications which we may ask the coin's development team to make in order to better suit the needs of the app as it undergoes development and testing.