To be honest, I actually feel that it might help but not much. I do not think that kid will go to Google and search for "Bitcoin" just because they saw it on their toys. I say it might help because maybe one day when the kid grow up or just started using Google, they might search for "Bitcoin". Even then, we cannot be sure that they will use Bitcoin and support it.
If I were to create a toy for kid relating to Bitcoin, I would create a game similar to monopoly with "Bitcoin" as the money.

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And maybe the "Jail" will be something like "Hacked". Buying a "property" will be like buying a "site". :p.
Haha, I like that. Very cute idea. That's the point that I'm trying to make. The toy, (or in this case a board game) within itself should be teaching that child about Bitcoin in its own unique way. This way, we don't even have to be hoping that the child will just find some type of honest interest to search what Bitcoin means and what it does. Little novelty toys like a super hero toy somebody just mentioned here earlier was seeming rather pointless. It cannot teach that child anything.
Some of these board games are pointless yes, but when I was a kid one of the local insurance companies made a financial based board game, which taught me a lot about
personal finance and budgets, and it made a difference in my life. I sold the board game to a friend, and cannot for the life of me, remember the name. I would welcome a
Bitcoin based online board game, like the one being sold by
http://www.richdad.com/apps-games/cashflow-classic {Bitcoin version}
Edit: I actually don't see the part where they're discussing Bitcoin. I saw that they were discussing the US dollar actually. I'm not saying they're not discussing Bitcoin. I'm just saying that I cannot see it. Direct me to it maybe? I love board games.