Smart move.
How so?
Looking at the interest, pretty sure they would have got a lot more with an auction ... unless giving up profits for the taking is a "smart move" for some reason I'm not getting.
Maybe, maybe not. You would have to ask Ms. Vranova. Auctions are more complicated, take time and there is a time value to money. There is no auction site that takes payment by bitcoin so Trezor would have to hold an in house auction. They did not choose to do so.
I'll ask directly.
You said it was a "smart move" not to hold an auction ... why do YOU say that?
I say they lost money by not doing so.
Smart move because:
1) Immediate income in bitcoin from sale at a price they determined the market would bear. I was surprised they set the price that high. I expected $800 but still bought one. Did you?
2) Avoided hassle of running an auction.
Not really interested in arguing the point, why don't you ask Ms. Vranova directly? I have work to get to.