I think Bitfury is busy with ETH mining instead of releasing their new chip.
bitmain is doing to bitfury the same what they did to Spondoolies: price dumping to drive a competitor out of the market, then jack up the price on their own next gen as they did with S7.
Bitfury isn't interested in the consumer market. Their announcement was just to look good into their investor eyes and they have more than enough capital to fill all their DCs with their 16nm chips.