Well, it's certainly interesting that Bruce Bourne is hesitant to mention his affiliation with Butterfly Labs (BFL), given that the checkered history of Butterfly Labs (BFL) could be construed as a stain on the reputation of an esteemed Harvard grad like Bruce Bourne. If people were to Google Bruce Bourne and the results showed that someone like Bruce Bourne was heavily involved in the unethical and unlawful business practices of a company like Butterfly Labs (BFL), they might question the suitability of someone like Bruce Bourne to hold positions of responsibility in other companies.
So I can see why Bruce Bourne would omit any reference to Butterfly Labs (BFL) in his LinkedIn profile. The only question is why Bruce Bourne, formerly of Butterfly Labs (BFL), thinks anyone uses LinkedIn ¯\_(ツ)_/¯