With the recent proposal to divert funds from Public Awareness, I would suggest looking at the Dash World proposal for a renewed focus on marketing.  These guys have their act together.  Detailed proposal, targeted marketing, great metrics, good ideas.

https://dashtalk.org/threads/dash-world-evolution-in-marketing-budget-proposal.8259/

And if you want to listen to the proposal owners talk about it, check out Buster's/Oaxaca's/Fernando's Dash Round Table Episode 02 with Lisa, Dr BobLQ, and even a Rooster  .
http://dashroundtable.org/episodes/