I think there are a lot of people is holding their Bitcoin for a good price increase and some people are now also even make an investment because they believe that it will rise later.
But personally I am not for sure that it will rise in the future, because you also can see that the value is now not even rising so that will be not good.
As said most users believe bitcoin will increase by the time of halving or by the months after halving, So most users are continuously trying to earn large number of bitcoins at the earliest.