The price uis rising and nobody cares. 
Why should we care? Most of us are in Monero for the long term and only care about development progress and increasing usage of Monero as a currency.
For me the only good thing (short term) about an increasing price is if that increase encourages more businesses to consider accepting Monero or makes more potential users aware of it.
The price rise is a good thing for Monero from many perspectives:
1) As you said, more businesses get interested
2) When a whale needs to buy some expensive drink he doesn't need to crash the price in doing so (only a small number of coins spent will buy anything)
3) Increasing price encourages adoption - better than any advertisements on television or newspapers
4) The development will become more rewarding, thus hurrying things up.
5) No more whining on threads as nobody is underwater (I have not been underwater for loong time)
Perhaps you can come up even more arguments why increasing price trend (bull market) is better than bear market (which is the problem with fiat money in form of inflation).