There are many aspects that may hold back new people to use Bitcoin. The media aspect is a big part of it. They have been reporting bad news after bad news. When there is a bomb explosion somewhere in the world, they directly say it is financed with Bitcoin while there is no proof at all. I never see them report anything good when it comes to Bitcoin.
But if you are intelligent person you know that what media works. They only show you bad side of reality to boost their views.
They won't tell you that bitcoin is probably the biggest invention of 21th century, instead they tell people that bitcoin is tool used by terrorists and mafia.