You are misinformed. Ethereum is not an Altcoin, it is new blockchain tech that is far different from bitcoin and for a different use. Bitcoin is a store of value. Ether is the fuel to run the ethereum network.
Microsoft is heavily involved in Ethereum.
http://www.zdnet.com/article/microsoft-solidifies-its-blockchain-as-a-service-work-with-new-banking-partnership/Invest in Ether and long hold for at least 1 year.
Ethereum has a potencial to growth but its still an altcoin and better to dont invest more than you can afford to lose..
If you are a trader you can try buy some and use it for trading purposes so that you can watchout for the price..