Besides a hype. I would call it a scam.
There are only a few at coins that bring something significant to the world of crypto where bitcoin can still grow, eth is definitely not one of them.
I just hope all of bitcoin, that means the main developers all contributors, miners and the community as a whole will work on making and keeping bitcoin strong by learning from others and acknowledging there are problems that need to be addressed.
Reading up on SegWit gives me some hope.