we don't need to speak about Synereo strategy differenciation in details here to point its relevance in the market: getting paid to do what you do with facebook.
(snip)
tsu.co is trying just that. I have an account there that I use to communicate with exactly one person. From what I've seen so far, paying people for using their social network dramatically decreases the quality of the content, plus, increases reposts, at least if you base earnings on activity.
Are users joining Tsu because of the revenue or because of the lack of ad spam? I presume it is the latter and an ideological motivation to support a social network that will stop spamming them and lowering the quality of the social network experience. The compelling niche in this case are those who hate ad spam enough to lose all their Facebook contacts, which frankly is apparently not most people.
I posit it is possible to remove that ad spam and do it in a more compelling niche that will have more users and thus more economies-of-scale to scale up and challenge the centralized behemoths:
I'm linking to the OP in my upcoming crowdfunding campaign. An excerpt from the rough draft is quoted below:


Decentralize Social Distribution with JAMBOX
Many attempts[1] such as Diaspora* have failed to disrupt centralized social networking, because users didnt have a compelling reason to adopt them; and some features of centralized social networks cant be implemented in a decentralized paradigm[2]. Successful centralized alternatives to Facebook such as Twitter, LinkedIn, and OdnoklassnikiVkontakte, pursue compelling untapped niches of sufficient scale. The prior decentralization paradigm attempts didnt pursue a compelling niche which only a decentralized paradigm can fulfill.
Im Shelby Moore III, a repeat offender of creating million user software[3], seeking crowdfunding to apply my significant marketing and programming experience in an untapped aspect of social distribution of music and mobile games that requires a decentralized paradigm. This untapped niche is large enough to scale up a $billions decentralized paradigm that should be potentially capable[4] of disrupting the centralized behemoths that spam us with ads, disrespect our privacy, control our software choices, and dont maximally empower widespread indie (independent) musicians and developers.
We will provide a more efficient and effective platform for indie musicians, mobile game developers, and their fans to synergize, monetize, distribute and foster discovery through social sharing.
My overarching conceptual goal is to enable millions of creative people to work independently, fulfilling the prediction of my autodidact macro-economic theories about the inability to finance, top-down profit, and parasite on the creativity of others[5] in a coming cataclysmic shift[6] from the dying top-down, fixed capital investment economies-of-scale Industrial Age to a decentralized, maximum division-of-labor self-improvement Knowledge Age.
There is currently no free music streaming without advertising that is both integrated with [...]
[1] https://en.wikipedia.org/wiki/Comparison_of_software_and_protocols_for_distributed_social_networking
[2] http://motherboard.vice.com/blog/what-happened-to-the-facebook-killer-it-s-complicated
[3] https://www.linkedin.com/in/shelby-moore-iii-b31488b0
http://relativisticobserver.blogspot.com/2015/11/rapidly-growing-niche.html?showComment=1458863526651#c5360070863037191067
[4] http://techcrunch.com/2011/06/28/sean-parker-on-why-myspace-lost-to-facebook/
[5] https://bitcointalk.org/index.php?topic=355212.0
[6] http://www.pcmag.com/article2/0,2817,2459986,00.asp
https://www.technologyreview.com