Why do we need a new specific coin for this? How about using an existing cryptocurrency that is rather known and already widely used?
I agree that micropayments are indeed a great area of application for cryptocurrency.
Well Brave.com is a browser that will use BTC for this. See
https://brave.com/blogpost_3.htmlThey believe that users will agree to be paid to watch some ads in order to earn the BTC to pay to not see ads on their other favorite sites. That is the carrot. The stick is that normal ads will be blocked by default for all users.
Problem is that there are much more lucrative monetization gamification models than advertising, which spam and intrude on users less. Advertising is going to die and be replaced with superior gamification which is more attuned to users' preferences.
Also users and publishers don't want to hand such control over to the Brave team. The only solutions that will be widely adopted will be those not controlled by anyone, i.e. decentralized protocols.
Brendan Eich better stick with his core competency of the programming language Javascript.