Indeed, it's not the huge news that is (at this stage) still potential, nor is it the 'Big Deal'. True huge news will only come if the foundation is established, so this should be the primary focus of the community leading up to launch.
Are you referring to more funds needed for Foundation or members needed to join Foundation (or both)?
Funding of the foundation. There is SO much going on behind the scenes that will only happen if the Foundation is established (this is a demand from the big companies too), so everyone should focus on making that happen ASAP pre-launch.
I would like to add that its a little strange to have things like potential "huge news" and "big deal" and "much going on behind the scenes that will only happen if...".
Its hard to get people excited when everything is so vague. David, you guys are running the show so it's your choice to pitch and explain things this way, but don't be surprised if people don't jump up and down with excitement or jump on the bandwagon when we are all kind of in the dark and just taking your word for it.
On one hand you want the community to take action and lead with ideas and outreach and concepts, etc. and on the other hand you don't want to shoot straight about who and what you are working on and with. It feels a bit like a carrot and the horse situation. If you trust the community to lead, why don't you trust us enough to fully disclose whats going on behind the scenes.
I will note, I am not trying to be confrontational, but am simply stating what some in the community are feeling.