Completely irrelevent for Bitcoin though, since the entire purpose of a currency is to become a monopoly, a consensus mechanism for exchange.  The less of a monopoly it has, the less useful it is.  Your link argues popularity weakens the idea, so the article is inverse to how Bitcoin actually works.  Don't try and conflate grunge music and economics.  People like money to be as boring and predictable as possible, not "cool".  Just like when you open your refrigerator, you don't want to have to guess what's edible or not.  That's definitely not cool.