Are you serious? This just tries to use a mathematical formula to prove an opinion on what are the parameters that should be considered in valuing a coin.

It is measuring traits of adoption (especially fees) which are much more difficult to fake than market cap, price, and exchange volume.
Market cap is a mathematical formula also, but it uses traits that are easy to fake:
Market cap is not a measure of anything real such as liquidity because for example
if just 1% of the supply of Dash was sold it would cause the price to drop 99% whereas only 20% for Monero.
Market cap is not even a measure of how much has been invested in the coin. For example, I create 1 million tokens, then execute one transaction to buy 1 token from myself for $100. No one invested $100 million. Duh!
Much of the volume can be fake due to insiders buying from themselves to create pump of the price, which is especially likely (presumably always) in ICO and insta/premine coins (i.e. scams).