For roughly half as much as Thermos "spent" on an unfinished, non-working version of software which is available FOR FREE? 
While the forum might not be finished, it is certainly working. You don't know what you're talking about.Joy! $2.5 million US well spent! 
The envy is strong.Doubters will be doubters. I personally can't see 2.5mil being worth it, but whatever.
It is just money, right?