Common sense.
Anonymous dev evasive about being identified.
Sophisticated pump crew operating elaborate series of twitter and bitcointalk accounts.
Name of coin and other details copied directly from more successful real products so when you google Geocoin you see a lot of high quality hits.
Numerous similarities between the styles of this and several recent coin scams. Duh
There is no scam. Check the block explorer/design of the block rewards, etc. We've developed custom geocaching for crypto technology which is the first of it's kind. We continuously work on this project as we believe it has huge potential. Updates are slow but we are working behind the scenes. Innovative new developments are in the works.
Cheers