[...] Then the dog mascot thing, wtf is going on here? Even calling it something like "Duffnotes" would have been better.
How about a Duckfeld mascot?
Hahaha. Where did you find that Rube Goldberg "carry the flag for our instascrew ball team" portrait of Evan Duckfeld. The facial expression is a perfect match, "Who me? I didn't do it. I'm just your puppy eyes friendly duck with a transmorgrifried beakground in finance".