On https://1broker.com/?c=about_privacy there are 7 occurrences of "Personal identification information." The conventional way to state this according to http://en.wikipedia.org/wiki/Personally_identifiable_information is in one of four ways:

Personally Identifiable Information
Personally Identifying Information
Personal Identifying Information
Personal Identifiable Information


Other sources for this nomenclature:
http://www.doncio.navy.mil/ContentView.aspx?id=2428
http://www.dol.gov/dol/ppii.htm#.UPZoVaG8HrE
http://www.dhs.gov/xlibrary/assets/privacy/privacy_guide_spii_handbook.pdf