Beating eBay? No way. Even if you have better script, support, etc you won't beat eBay. You'd need like $ 20K in SEO to beat them.
Idiots making predictions, lol
If it can offer more products at dismounted price than ebay,it can beat ebay.Many other ecommerce websites are already giving ebay a hard time with their efficient fast delivery,easy return policy,heavy discounts etc