The bitcoin is going up because of the halving that is coming this year, this year will be a very good year for the bitcoin if everything will goes like it has been planed by bitcoin itself, Most likely we all gonna make profit this year.
the price has indeed been going up due to the block halving, but it won't go up endlessly. i think the real effect on the price will be much lower than many of us expect. if you focus on reaching $550 to maybe $600 then it might actually happen. but i can't see it much higher than that.
Halving has already made its impact at the bitcoin price since the 300 jump to 400 and above. Looks people are getting tired those moment and it may work against the current value instea go up and down.