I am afraid Videodrome is right. Everyone sits on his seat on the train an waits for it to go. Only projects, that do active marketing by devs have a chance. Press will anyway only talk to devs. If you just own a stake, you can't go to a blog writer and ask for a interview with you... who wants to read that?
Not true. You bought IoT software for a reason, you must have some plans for it. Believe it or not most Bitcoin / Ethereum PR hasn't come from the devs themselves alone, most of it comes from projects using/planning to use these technologies. So whatever project you had in mind when buying IOTA: start talking about it.