I work at a large Dutch financial company on the South axis of Amsterdam and promoting this kind of technology requires a bit more than bus stop posters and press releases. One might even say that the team that I am a part of is heavily invested from a know-how stand point in blockchain as it is, just hadn't noticed this project before. One of the perks of being a member is knowing quite a bit about the industry as a whole, promoting said financial products isn't easy. How is this project doing amongst early adopters/tech-fiends/cryptocurrency world in general? It's going to be quite hard to convince regular folks of the 'Why' and to put their trust into something like Auroracoin. Wish you all the best though, hope it works out!