The key to increase BTC is adoption
That's all we need
If your adoption means increasing number of merchants who accept bitcoins and immediately dump them for fiat using Bitpay service then it doesn't increase price.
Real price increase can only happen with increased demand for BTC. Good news can't guarantee this demand. Getting bitcoins as part of your monthly salary can.
Now that the government is making special efforts for everyone to go cashless, companies might start considering paying their employees in bitcoins.