Bentar,

Stop spreading FUD.

Here are some current examples as of Jan 18th 2013 in which Bitcoinstore.com is clearly cheaper than Amazon.com

Adtran Bluesocket 1840 - Wireless access point 
BitcoinStore $454
Amazon  $471


HP LASERJET PRO 400 M451DN CLR
BitcoinStore $494
Amazon  $509


Wine Enthusiast Silent 12 Bottle Wine Refrigerator
BitcoinStore $124
Amazon  $145


Mitsubishi DLP Projector - 1080p - HDTV - 16:10 (UD8350U)
BitcoinStore $9,022
Amazon  $11,719



Bitcoin store is not cheaper than Amazon for every item,  but it certainly is for at least tens of thousands of items,  and possibly for more than one hundred thousand items.
For just about everything else, Bitcoinstore will certainly be competitive with Amazon.
You also seem to be forgetting the very best part,  you can pay with Bitcoin!
Three people are working on the site full time,  and it will only get better with time.