It's not like we can control who or how much coins people own. So it's not like we.can control the market cap. Maybe I don't understand but seems uncontrollable. I think there are a few large investors that probably don't care about that so much, but it makes the market cap higher? I can't afford to pay for it at the moment, or I would. Nothing wrong with that either.
It does not really work like that, basically marketcap is just total ammount of coins x the avarage trading price. But because there are most likely allot of lost coins, just like most other altcoins and even bitcoin the real amount of coins that could possibly be traded is lower then the ammount of coins in existence.