actually i think it is not a good ad at all.
it is nice to see cryptocurrency being advertised in real world (offline) but i think s simple clean image with just a name, especially for something new only make a vague advertisement which is not going to be effective at all.

(it is a white space with a logo (F) and a name under it)

this works for a well known brand like Mercedes but not something that nobody knows except people on altcoin board of bitcointalk!!