Wow the Russian government doesn't muck about regarding Bitcoin. Do you think they will prosecute single individuals as well or this is geared towards exchanges only? Imagine if you are a tourist or a foreigner visiting relatives in Russia and get caught transacting Bitcoin on the street and boom 7 years in jail that's ridiculous. By the way what will happen to the BTC-e exchange? Aren't they based in Russia?
I have read an article about Russian government persecuting a certain online store for accepting bitcoins. In the end it was just a warning because this store did not actually accept any bitcoins, but they were just intending to.
Therefore, I think they will not persecute people transferring each other bitcoins, but rather businesses that accept them as a means of payment because they are not paying any taxes on it. But who know for sure?