The macroeconomic view on price is that in the medium term we need fluid AUR supply to be at minimum worth one ten-thousandth of the Icelandic money supply for effective commercial use. This again means that AUR/BTC needs to be at around 0.0024 if hodling is at 90% of the AUR supply.

In the future, as hodling decreases and a greater proportion of AUR becomes fluid, we will also need proportionally even more AUR for transactions if all goes well (e.g. for 1 in 1000 transactions), which would mean that AUR/BTC needs to increase further to satisfy the demand.

The above only addresses the medium-of-exchange facet of AUR, ignoring the store-of-value driver (beyond hodling), which also has an effect on price.