This caught my attention... "build an API that focused on eliminating shopping cart abandonment by standardizing the online checkout experience" in this article Bitcoin's Messy Push for Innovation is Winning Over Payments Innovators http://www.coindesk.com/bitcoin-messy-innovation-payments-innovators/. Abandonment is a huge issue, you don't have to read the whole article, they are just making a case for crypto forcing new innovation in the field of payment processing, which very cool.