no hostility dude, but where are the pics? All I see are heaps of excuses.
I'm inclined to lean toward he's telling the truth. Short of anything else, perhaps a quick pic of the word Bitcoin written on a scrap piece of cardboard leaning up against the outside of the building would suffice. OTOH, if you have time, set up some fans...
How rustic are you planning on decorating the inside? I favor a rustic decor. At the very least, an old general store motif is also favorable.
Bear in mind, one can't own a Bitcoin store without a well-stocked apothecary, and...
...a silk department.
In fact, have a vintage sign overhead of the silk aisle that reads "Silk Road".