I rarely find something extraordinary these days but the Lumiere Virtual Shop is the coolest thing I've seen in a while. It's a sort of collection containing virtual shops from all sectors like clothing, electronics, cars and furniture. You can even take the furniture and place it in your room to see how it looks. This will surely be the next big thing in online shopping.
If you're a beta tester as well please hit me up so we can play around the rooms in the same time.

I strongly recommend everyone who owns a VR to join the beta testing program and test out the features: https://l-os.com/beta-testing-program/  
If you don't have a VR already, you can join the program and purchase an Oculus Rift or HTC Vive and have it shipped in a few days which is unbelievable considering the waiting periods on the official oculus site. I joined the program on Monday and received my Oculus today.