Not what I was saying. And I believe they have been operating for over a month including Beta. The point is that it gets harder and harder to gain traction the longer time goes on without strong gains. Another thing... Alexa ranking is far from the greatest way to judge a site... But if your Alexa ranking is over 1.5MM there is something very wrong there. Again, this project is not worthless... Its just not worth even close to the valuation it ICO'd at.
Most of ICOs not worth the money that was put into them. Because usually there is literally nothing in the beginning, just an idea(sometimes, not even that is present). At least here we have a solid dev team and a working site. Consider it an alpha or an early beta version. Maybe the final product will be worth it, maybe not. It's all just speculation at this point, but speculation took many projects very far, without any profit plans attached to them at all.