Hey 2bacco. ISX was created and run by myself (Pétur Árnason), apcoins (Hermann Finnbjörnsson) and Dinobotta (Hlynur Þór Björnsson). We are all members of the Auroracoin dev team and are all board members of Auraráð which is the Icelandic Auroracoin foundaiton. We created a company called Skiptimynt ehf. to manage the exchange.

The exchange is designed to be only for Icelandic citizens as it requires an Icelandic social ID for registration. This is done so it can be easier for Icelandic citizens to deposit and withdraw their Icelandic Króna from the exchange and as a anti-money laundering measure to establish credibility and trust here in Iceland. So for that reason we do not have the exchange in English but there have been some requests for us to set up an English page so that foreigners can have basic information about the exchange. I personally think that is a very reasonable request but there hasn't been time to discuss that yet so I can't really promise that yet.