Doesn't matter what service the developers offer or create here. This is a scam until the OP clearly states "Don't buy the coin on exchanges, because the developers will dump on you from the millions of coins they hold and stake (80%+ of the supply). Get it ONLY for free from the website, from where it's centrally issued for content."
The investment advice might be okay but the bold part is wrong. The content rewards are issued by the blockchain, not the website and there is nothing "centrally issued" about it. The only thing in terms of coins that is done via the web site is new users getting a small amount to seed their accounts when they sign up.