Looks like some people missed this post yesterday.   https://bitcointalk.org/index.php?topic=1471808.0

its significant.  BODOG is perhaps the biggest online casino in the US (if not the world).  Its big because it ignores regulation and operates in places the legitimate companies cannot.

Bodog like most gambling companies uses affiliates to bring it players.  The affiliates often might get paid a significant chunk (30-50%) of the revenue that Bodog makes, thus affiliates are making perhaps $100+million dollars or more each year.   If this rev sharing will be paid purely in bitcoin as of June 1st then there will soon be lots of new bitcoin users (some reluctant), but it also means bodog might be buying lots of bitcoins each month from June onwards!

this on-boarding of new users to bitcoin and bringing in new uses of bitcoin could be a game changer, literally... for bitcoin.  And might also affect the price (hopefully positively if bodog buys new bitcoins and not all the affiliates sell immediately)