Do icelanders not use the bus system as I only saw about 20 bus stops and no body at the stops.
You're either FUD-ing or not watching closely; I saw the opposite.Nope. I watched the video again and didn't see any people at the stops.
The campaign was a great idea Imo.
Minor details, but okay:
I counted at least 3 people at bus stops. I they were waiting for the bus, I couldn't make out, since the video was to fast. You can also see some buses driving around (yellow ones, mainly in the beginning of the video).
And besides, public transport infrastructures wouldn't be there, if there wouldn't be any people that were making use of them. Also, bus campaigns do tend to work broader for more than just people waiting for buses. Everyone passing by, like cars or bikers or motorcycles or simply just walking by, do see them ads as well
