i would like Max to theatrically launch at the Berlin conference on 1st June.
I'm of the same mind. As it stands now, Lisk will get a mention-in-passing - at most a short paragraph - from the reporters who are attending the Decentralized & Encrypted conference in Berlin. That's in line with the usual: Lisk is one of several at the conference, and the reporters will do so in order to be "fair to all."
But if the Lisk devs launch Lisk - live-and-in-real-time - at the conference, the reporters there will see something they've never seen before: a live launch of a new powerhouse cryptocurrency. It's a good bet that doing so would garner Lisk a sidebar, which is far more impactful than a mention-in-passing. It's no accident that "news" is the plural of "new". A live-and-in-real-time launch is about as "new" as it gets.