It can fund you in ETH, but it doesn't mean it has to be an Ethereum project. At least that's how I understood it, which is actually the beauty of it. If contractors are requored to only to create projects in Ethereum then that would limit the potential of the DAO.
Actually thinking about the chaos I expect from enabling all the investors to manage DAO projects, this might be a perfect way to disorganize an "acoin" that is developed as the exclusive means to trade at market prices for the JAMBOX tokens being dumped by the social networking users who do not comprehend its future value.
So this might insure that JAMBOX tokens remain in the hands of the social networking users fostering the development of currency instead of dumping it to investors to play speculation hot potato.
Thanks for the clever Trojan Horse suggestion. You must play 3D chess?