The above seems like a good solution for the 'problem'. Being that the ICO will give us a head start to so we can survive. I do think that just features are not the key to succes.
To make it an succes you need to assign someone for marketing tasks with some budget.
Most of the coins I've seen die a slow death because of lack of marketing while their developers are doing their utmost best to develop and develop.
Agreed, This is why we plan to offer our current community manager BTCat a more permanent role or look for someone else who can run the community side of things.
Honestly, I'm going to have to disagree I think... If you advertise a car to go 250 mph at 100 miles per gallon and put nice rims and a paint job on it, yeah you might get some folks interested in your product only for a limited time and consequently to be left disappointed if they end up "riding" said car. You need to get the engine under the hood souped up and ready to go before you can market and use it to it's full extent.
Coins get around this by adding in "speculative hype" and seem to be "successful" in the short term of things, only to end up fading away by people hearing about another coin people are highly speculating on. It's funny that people don't understand that when Bitcoin was just getting started, people were
wayyy more focused on the code and stuff that was "under the hood" to get everything they wanted out of the coin right before they go about spreading the word amongst their friends and family.