The above seems like a good solution for the 'problem'. Being that the ICO will give us a head start to so we can survive. I do think that just features are not the key to succes.
To make it an succes you need to assign someone for marketing tasks with some budget.
Most of the coins I've seen die a slow death because of lack of marketing while their developers are doing their utmost best to develop and develop.
Marketing is needed to support and to introduce to poeple, but I think that features is very important to success too
if have good a features and good marketing, it a great for the futures.