I think you guys are looking at this wrong.  The only thing Everdreamsoft needs to do is  send information of impending release to one of the famous Bitcoin online periodicals.  I'll email the team and see what they think.  Of course they need to speak with Channel 4 I presume but I don't think its that big of a deal because they already mentioned it on their twitter.  I think definitely the time to let the public know is imminent. Once their is a posting of "Bitcoin fantasy card game Spells of Genesis release is coming soon" then interest will be at least known.  Releasing the game before it's worked out is dumb and would rather wait.  Everdreamsoft should come out with a news article just updating the public on what is happening, statements on twitter and bitcointalk don't do jack.  We need Cointelegraph or whatever news channels to release the roadmap statement.  BREAK!

OH and if the Spells of Genesis teams sees this post.............I hate to say it but that new theme song for the map is not good.  Please change, I like the music but it doesn't fit in continuity with the battle song.  I'm a music engineer myself and can tell the sonic differences, not good to have an analog sounding celtic song mixed with a song produced with synthesizers(battlefield music).  Also it feels a little TOO much of classic Celtic sound, doesn't really fit the vibe of the game.  Just some criticism.