Ethereum is popular now but it is not direct competitor of bitcoin. Their purpose is slightly different. I've seen many 'bitcoin killer' alts in the past and none of them survived enough.
Someone could say that Litecoin is technologically better than Bitcoin - so why it is not more popular or priced higher?
Because many people are well establish in bitcoin rather than litecoin and look at what status of litecoin now i think its going to trash and maybe it will be dead soon same as there furom are being hacked, eth must not compete to bitcoin if it dont want to be die just what like happen to other altcoins, although eth is keeping rising for today and still it cannot compete to bitcoin.