To be honest I think they underestimated how hostile the reception to anything even remotely xpy related would be. They seem to trade mostly based on their reputation amongst a very select little band of ex-xpy holders, and I guess they thought the goodwill would just transfer over to the wider community. If they had been open and honest and answered questions actively in this thread early on then it most likely wouldn't have turned into the 80+ pages of largely daft speculation that it has, but sadly they chose not to which instead makes them look shady almost by default. This inability to control the information coming out of their organisation makes it look far worse than it probably is, and the fact that they try and divert people to slack, where the reception to people asking questions has been questionable at times and the main thread is often full of gifs and random clique-y banter doesn't help matters.

Unfortunately the whole situation has somewhat backfired on them now. Any serious investors who want to research ion will be confronted by this thread and the main GAW thread and will most likely be put off. Given the rather tenuous grasp on good PR practices that they've displayed thus far, I would be surprised if there was more than a couple of thousand downloads for any game they release, if they even manage to get as far as any of the app stores.