As long as Ziftrcoin (Now GoPoints) remains along the same ideals it was originally sold on then I'm happy with what GoCoin is doing. However, from what it looks like, they will need to do a lot more to integrate GoPoints as the cryptocurrency it should be.
Well a few answers from shadedjon on reddit:
https://www.reddit.com/r/ziftrCOIN/comments/4kxl6f/launching_gopaywin/My speculation is right that this is the next business evolution of Gocoin itself and not just another subservice
Also he said
"GoPoints are still an alt-coin. They're using the same network, same miners as ZiftrCOIN."
So no reason to panic, I think this is a positive step personally